Let’s Stop Using The Term “Dark Patterns” in UX Design

Fredrick Royster
5 min readJul 10, 2022

The term “Dark Patterns” may sound familiar to you if you work in User Experience or web design. If you’re a regular Joe or Jane, you’ve surely encountered them while you surfed the interwebz or tried to unsubscribe from the 1 millionth email your university has sent you begging for money

Wired Magazine describes as this

“The term “dark patterns” was first coined by UX specialist Harry Brignull to describe the ways in which software can subtly trick users into doing things they didn’t mean to do, or discouraging…

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Fredrick Royster

Lapsed Web Designer*UI/UX Professional* Electronic Dance Music Aficionado * Chicagoland (except that stint in Croatia!)